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The 6 most global German Digital Marketing Agencies

As the fourth-largest economy in the world, it’s no surprise that Germany is home to some of the world’s biggest and most successful advertising and marketing agencies. From creative powerhouses like Jung von Matt and Serviceplan to digital specialists like Mediaagentur Dentsu Aegis Network, these six agencies are at the forefront of the German marketing industry.

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Jung von Matt

Jung von Matt is one of Germany’s most iconic agencies, known for its award-winning work for brands like Audi, Mercedes-Benz, and Volkswagen. Founded in Elmshorn in 1991, the agency now has 12 offices across Germany and Europe and employs over 1,000 people. In 2017, it was named Germany’s “Agency of the Year” by both Campaign magazine and Horizont.

Serviceplan

Serviceplan is another hugely successful German agency, with over 40 offices worldwide and a client roster that includes BMW, Lufthansa, Adidas, Coca-Cola, and Samsung. Founded in 1970, the Munich-based agency is one of the oldest in Germany and was named “Agency Network of the Year” at this year’s Cannes Lions festival.

Mediaagentur Dentsu Aegis Network

Mediaagentur Dentsu Aegis Network is one of the largest communications groups in the world, with over 100 offices in 80 countries. In Germany, the Tokyo-based company has offices in Berlin, Frankfurt, Hamburg, Cologne, and Düsseldorf. Its clients include well-known international brands such as Honda, Nissan, Sony, Spotify, and Unilever.

Scholz & Friends

Another top German agency is Scholz & Friends, which is part of the Omnicom Group. Headquartered in Hamburg, Scholz & Friends has 13 offices in 10 countries and employs over 1,200 people. Its clients include Deutsche Telekom, Greenpeace, Ikea, L’Oréal ,and Coca-Cola. In 2017, Scholz & Friends was named “European Agency of the Year” by Campaign magazine.

Hakuhodo DY Holdings Inc.

Hakuhodo DY Holdings Inc. is one of Japan’s largest advertising companies and has a strong presence in Germany with offices in Berlin and Frankfurt. The company employs over 14,000 people across 70 countries and its clients include Japanese brands such as Canon, Nissan, and Sony as well as German companies such as Airbus, BMW, and Lufthansa.

Grey Group

Finally, Grey Group is one of the largest communications companies in the world, with a network of 97 offices in 147 countries. In Germany, the New York-based company has offices in Berlin, Düsseldorf, Frankfurt, and Hamburg. Its clients include BMW, Henkel, Adidas and PepsiCo. In 2018, AdAge named Grey Group “Global Agency of the Year.”

Conclusion

These six agencies are at the forefront of today’s global marketing industry thanks to their focus on quality work and innovative thinking. If you’re looking for an agency partner that can help you reach your target audience on a global scale, these six German firms should be at the top of your list.