Streamline your local activities to gain more impact on a global scale. Take out the guesswork by partnering with an experienced professional. Let’s start working toward a brighter digital future for your international business.
Online Marketing Guy offers boutique digital marketing services, extending your successful business strategies across relevant digital marketing channels.
Rank in every market you target – on Google, local search engines and in AI answers – with multilingual keyword research, technical SEO and GEO.
Search campaigns that work across borders: localized ads, market-specific bidding and one coherent setup for Google Ads, Microsoft Advertising and Baidu.
Know what works. We set up reliable tracking with GA4, build dashboards for every market and turn your data into clear, confident decisions.
Reach decision-makers where they network: precise B2B targeting, engaging ad formats and LinkedIn campaigns built for qualified leads, not just clicks.
We keep your digital marketing on track: clear priorities, coordinated agencies and suppliers, and projects delivered on time and on budget.
One plan instead of scattered tactics: we align SEO, SEA, social ads and analytics into a strategy that fits your goals and markets.
Our digital marketing consultancy works shoulder-to-shoulder with customers to understand their business needs and help them exceed their goals. The logos below illustrate a selection of our past and ongoing clients.
Become the #1 global authority in your niche
Jochen is a long-time digital marketing coach of our business school. We appreciate his ability to empathize with our situation and find the best solution for us. His recommendations have helped us improve the visibility of our website for numerous highly competitive topics. I highly recommend Jochen to anyone looking for a digital marketing expert who thinks outside the box.
We have been working with Jochen Setzer since 2014 and have since been able to sustainably increase the organic presence of the A.Vogel health brand in Switzerland and open up new customer segments. Thanks to Jochen Setzer's competent support and advice, we were always aware of current developments in the industry and were able to evaluate new opportunities and tools with this help. Together, we also successfully conducted coaching sessions (SEO, Google Analytics/GA4, ...) with the A.Vogel companies in various countries.
Jochen has been our reliable Swiss Army Knife in the field of digital marketing for many years and is therefore a permanent addition to our team as an external consultant. He has driven the standardization and optimization of our global initiatives and knows how to apply the latest digital marketing trends in a focused and resource-efficient way.
We offer a free discovery call to discuss your goals and how we can help you achieve them. We openly share past projects in anonymized form. This gives you a quick idea of how we work. After the virtual 30-minute-meeting interested parties should have a good idea if they are ready to commit to a first paid trial project.
We are committed to continuous learning and to sharing that knowledge with our customers. We believe an informed partner is the best partner!
Language, search, WhatsApp, payments, data protection and advertising: what European companies need to get right when they take their digital marketing to Latin America.
ChatGPT, Perplexity and Google's AI Overviews answer in the user's language and lean on local sources. What that means for international brands, with a GEO checklist.
Country domains, subdomains or subfolders: how each structure affects international SEO, cost and maintenance, with a checklist to help you decide.
A global digital marketing consultant helps businesses expand their reach, create impact, and drive growth by developing tailored strategies for digital marketing. They align a company’s customer strategy with its brand and marketing goals, using powerful tools to optimize campaigns and digital experiences. By delivering insights and solutions, they identify opportunities for growth and help businesses achieve measurable success in global markets.
A digital marketing consultant provides strategic guidance, focusing on processes and tailored solutions to help companies achieve their vision and drive growth. They often work closely with marketers to address specific challenges, build stronger customer relationships, and improve the effectiveness of campaigns.
In contrast, a digital marketing agency offers a broader range of services, typically handling campaign execution from start to finish. Agencies like Deloitte Digital, for example, specialize in providing innovative solutions that combine strategy, creativity, and technology to deliver results at scale. While consultants focus on advising and empowering businesses, agencies often act as operational partners that invest heavily in tools and teams to manage campaigns.
Digital marketing consultants typically charge between $50 and $200 per hour, depending on factors like:
Some consultants offer project-based rates or customized packages for specialized services. Investing in a skilled consultant can provide significant value by optimizing efforts and driving growth for your business.
Working with a remote marketing consultant offers several advantages:
However, there are also some downsides to consider:
Advances in remote work technology have made it easier than ever to overcome these challenges, ensuring that businesses can still achieve their goals effectively.
To determine if a digital marketing consultant is the right fit, start by assessing your business needs, challenges, and growth goals. Look for consultants with relevant expertise and a proven track record of success in your industry.
Here are key steps to evaluate fit:
A consultant who understands your vision, offers tailored solutions, and aligns with your company’s goals can help you drive meaningful growth.
Yes, LinkedIn is a powerful tool for finding skilled digital marketing consultants. It allows businesses to:
By using LinkedIn’s network, businesses can connect with consultants who align with their goals, understand their market, and bring innovative strategies to the table.
The average salary of a digital marketing consultant varies widely based on experience, location, and services offered. Salaries typically range between $70,000 and $150,000 annually. Freelance consultants may earn more, especially if they specialize in areas like content marketing, media strategy, or technology integration.
Investing in a consultant with proven expertise can deliver measurable growth and long-term value for businesses.
Freelance digital marketing consultants offer flexibility, cost-efficiency, and specialized expertise. They can assist with:
To ensure a successful partnership, evaluate their skills, communication style, and ability to work with your team. A reliable freelance consultant can deliver impactful results and become a valuable long-term partner for your business.
A great digital marketing consultant should possess a mix of technical expertise, strategic thinking, and creativity. Key skills include:
These skills enable consultants to address challenges, align strategies with business goals, and drive sustained growth.
A digital marketing consultant’s job involves creating and implementing strategies to help businesses grow. Their responsibilities often include:
By addressing challenges and delivering actionable insights, consultants help businesses achieve measurable results and long-term success.
The most common digital marketing services include:
These services help businesses connect with their audience, create impact, and expand their reach across competitive markets.
To become a digital marketing consultant, focus on building expertise in areas such as:
Gaining certifications, hands-on experience, and staying updated on marketing trends are essential. By combining technical skills with creativity and strategic thinking, you can position yourself as a trusted partner for businesses looking to drive growth and achieve measurable results.
