What’s going on in the Global Digital Marketing cosmos? Our blog highlights the freshest news from our specialist areas: Search engine optimisation, Search Engine Advertsing and Web-Analytics.
Accenture Song, Deloitte Digital, VML, Ogilvy, AKQA, Merkle and more compared – with Gartner Peer Insights ratings, what they mean, and 10 questions for choosing the right global partner.
In-house team, agency or independent consultant: strengths, limits and costs of each model, typical setups by stage and the questions to ask before you decide.
How to split responsibilities between a central team and local markets: what to centralize, what to localize, shared rules, reporting and budget allocation.
A phase-by-phase plan for launching digital marketing in a new country: research, localization, tracking, paid search tests and a clear decision on day 90.
Language, search, WhatsApp, payments, data protection and advertising: what European companies need to get right when they take their digital marketing to Latin America.
ChatGPT, Perplexity and Google's AI Overviews answer in the user's language and lean on local sources. What that means for international brands, with a GEO checklist.
Country domains, subdomains or subfolders: how each structure affects international SEO, cost and maintenance, with a checklist to help you decide.
Business news usually focuses on company figures and share prices. From an SEO perspective, other metrics matter more – above all, organic traffic. We ranked the DAX 40 companies by their estimated monthly organic search traffic in Germany.
With the ever-changing landscape of the internet, it can be tough to keep up with the latest trends and technologies. And an experienced agency can bring a lot to the table, from fresh ideas to cost savings.
With the ever-changing landscape of the internet, it can be tough to keep up with the latest trends and technologies. And an experienced agency can bring a lot to the table, from fresh ideas to cost savings.
CMOs are tasked with managing an ever-changing landscape of marketing strategies and initiatives, all while trying to maintain or reduce costs. In order to achieve these objectives, it’s crucial to have a dedicated digital project manager on staff.
Running a successful international PPC campaign can be a challenge, but it’s not impossible. With a little planning and tweaking, you can adjust your campaign to make it work for any market.
Web analytics is a complex field that requires a significant amount of time and expertise to do correctly. That's why outsourcing your web analytics to a team of experts can be a wise decision for your business. Read eight reasons why.
with so many different factors to consider, it can be easy to make mistakes that can damage your ranking and prevent you from reaching your target audience.
From creative powerhouses like Jung von Matt and Serviceplan to digital specialists like Mediaagentur Dentsu Aegis Network, these six agencies are at the forefront of the German marketing industry.
