Global SEA Services
Improve the ROI of your
paid search campaigns
There are many pitfalls when it comes to managing global PPC campaigns for established businesses. However, done right the return of your ad investment can grow exponentially. Learn more about our approach below.
Why is international SEA important?
One reason why international SEA is important is because it allows businesses to reach a wider audience and expand their customer base globally. In contrast to SEO, SEA is effective immediately and more predictable. Global SEA is also a great tool to test your offering in new markets. Managing or at least coordinating local SEA activities globally, allows business to reap the benefits of economies of scale through decreased management costs, shared learnings and more data points for AI-driven optimizations.
Global SEA Service Offering and Benefits
What do we offer?
Full transparency of the actions taken.
Professional international SEA consulting based on many years of professional experience.
Custom solutions that consider all relevant factors.
Use of the industry's leading SEA tools and tactics at no additional costs to our clients.
Competitively priced service through reduced overhead in comparison to agencies.
Peace of mind by trusting an experienced whitehat SEA professional.
Top experts in hand's reach to bounce ideas or get feedback on arising questions and issues.
Ressource savings for continuous training of your in-house staff in a fast moving field.
Thousands of dollars in licence fee savings for SEA and PPC tools.
Often less expensive than agencies offering comparable services.
Selection Of Our SEO Services
Keyword Research
Keyword research is a critical part of search engine advertising. It's the process of finding the right keywords to bid on so you can target potential customers who are looking for your products or services. The right keywords can help you get your ads in front of the right people, at the right time, and boost your ROI.
Ad Copy Writing
Ad copy writing is a critical component of any search engine advertising campaign. The right ad copy can mean the difference between a successful campaign and one that falls flat. That's why it's important to work with an experienced ad copywriter who understands how to create ads that capture attention and generate results.
Ad Extension Setup
An ad extension is an extra bit of information that can be attached to an ad. This information might include a phone number, a link to a website, or additional text. Ad extensions help improve the visibility and effectiveness of ads. They can also help to target specific audiences more effectively.
Negative Keyword lists
A negative keyword list is a great way to improve the effectiveness of your search engine advertising. A negative keyword list is a list of words or phrases that you do not want your ads to show up for. For example, if you sell bicycles, you may want to add the word "free" to your negative keyword list. This will prevent your ad from showing up when someone searches for "free bicycles."
Bidding Strategies
Bidding strategies are one of the most important aspects of a search engine advertising service. Determining the right bidding strategy can mean the difference between success and failure. There are a variety of bidding strategies that can be used, each with its own benefits and drawbacks.
Conversion Tracking
Conversion tracking is a key part of any search engine advertising service. By tracking conversions, you can ensure that your ads are being effective and generating the desired results. You can also use conversion data to improve your ads and targeting.
Quality Score Optimization
Quality Score Optimization is a search engine advertising service offering that helps businesses improve their Quality Scores. This, in turn, leads to lower costs-per-click and increased ad visibility. Quality Score Optimization is a valuable service for businesses that want to get the most out of their search engine advertising campaigns.
Remarketing Lists for Search Ads (RLSA)
RLSA is a Google AdWords feature that enables advertisers to remarket to people who have visited their website before by showing them ads as they search on search engines. It’s a great way to keep your company in front of potential customers who have already shown an interest in what you do.
ROAS Optimization
ROAS Optimization is a feature of some search engine advertising services that allows you to set a target return on ad spend (ROAS) and have the service automatically adjust your bids to help you reach that target. This can be a useful tool for businesses that want to be sure they're getting the most out of their advertising budget.
Product Feed Setup
A product feed is a file that contains information about the products offered by a business. When set up correctly, a product feed can be used to create ads for products on search engines. Businesses that sell products online can use a product feed to create ads for their products on search engines.
Landing Page A/B testing
Landing page A/B testing is a great way to improve your website's performance. With this tool, you can test different versions of your landing page to see which one performs the best. This can help you increase your website's conversion rate and improve your ROI.
Personalized Landing Pages
A personalized landing page is a special web page that a search engine advertises as the destination for a potential customer who clicks on an advertisement. The page is designed to match the interests of the customer, based on information collected by the search engine while the customer is browsing the web. This can include items such as the customer's location, age, gender, and previous searches.
Lead Generation Campaigns
A lead generation campaign is a way to increase the number of leads that a company obtains from potential customers. Generally, this type of campaign involves creating targeted ads that are displayed to people who are most likely to be interested in the company's products or services. As a result, these campaigns can be an effective way to increase sales and grow a business.
Shopping Campaigns
Shopping campaigns are a great way to get your products in front of potential buyers. When you create a shopping campaign, you can choose to show your ads to people who are already interested in buying something similar to what you're selling. You can also target your ads to people who are looking for specific items on Google.
Multi-Lingual Campaigns
Multi-lingual search engine advertising allows businesses to target customers in specific countries or regions with ads that are translated into the local language. This can be a great way to reach new customers who may not be reached through traditional advertising methods. Multi-lingual search engine advertising also allows businesses to customize their ads for different countries, which can help to improve response rates.
Campaign Experiments
Campaign Experiments is a search engine advertising service offering that allows you to test different variations of your ad campaign to see which one performs the best. This is a great tool for small businesses who want to make sure they are getting the most out of their advertising budget. Campaign Experiments makes it easy to create and track different versions of your ad, so you can see which one works best for your business.
Brand Campaigns
Brand campaigns are an important part of a search engine advertising service offering. They allow businesses to create a presence for their brand and products on the web, and to target potential customers who are looking for information about those products. Brand campaigns can be very effective in generating traffic and sales, and in building customer loyalty.
Generic Campaigns
Generic campaigns are a part of many search engine advertising services. They allow businesses to target their ads to specific groups of people, based on interests, demographics, and other factors. Generic campaigns can be a great way to reach new customers and grow your business.
Competitor Campaigns
Competitor campaigns allow businesses to see what their competition is doing in terms of search engine advertising. This information can help a business determine what keywords to target, as well as how much to bid on those keywords. Additionally, competitor campaigns can show a business what ads and landing pages their competition is using. This can give a business an edge when creating its own search engine advertising campaign.
Google Ads Campaigns
Google Ads Campaigns is a part of Google's search engine advertising service. It allows businesses to create and manage ads campaigns that will appear on Google's search engine results pages. Ads campaigns can be targeted to specific audiences, based on demographics and interests, and businesses can measure the performance of their ads campaigns to see how well they are doing.
Bing Ads Campaigns
Bing Ads is a search engine advertising service offered by Microsoft. It allows businesses to create ad campaigns that target people who are searching for specific products or services on Bing. Advertisers can choose to target their ads by location, age, gender, and interests. They can also set a budget and schedule their ads to run at specific times.
Yandex Ads
Yandex Ads is a search engine advertising service that allows businesses to place ads on the Yandex search engine. Advertisers can create ads using a variety of templates and targeting options, including geographic and demographic targeting. Advertisers can also track the performance of their ads using Yandex's analytics tools.
Naver Ads
Naver Ads is a search engine advertising service offered by Naver, a South Korean internet company. It allows businesses to place ads on the Naver search results page. Naver Ads offers a variety of ad formats, including text, image, and video ads. It also provides a range of targeting options, including demographic targeting and keyword targeting.
Baidu Ads
Baidu Ads is a search engine advertising service that allows businesses to place ads on Baidu's search engine results pages (SERPs). Advertisers can create ads in several different formats, including text, image, and video, and then target them to users based on their interests and demographics. Baidu Ads also offers a variety of tools and services to help businesses track and optimize their campaigns, including conversion tracking, funnel analysis, and bid management.
Schedule a free
Global SEA Consultation
We offer a free discovery call to discuss your goals and how we can help you achieve them. We openly share past projects in ananomized form. This gives you a quick idea of how we work. After the virtual 30-minute-meeting interested parties should have a good idea if they are ready to commit to a first paid trial project.
FAQs
Global search engine advertising, also known as global SEA, refers to the practice of using paid advertisements that appear on search engine result pages, such as Google or Bing. The global dimension means that the geographic targeting goes beyond individual countries but is focussing on a worldwide audience encompassing different languages and cultural preferences. These ads are generally targeted using keywords and audiences to reach a specific audience.
Some additional considerations for global search engine advertising over local single-language campaigns include language barriers, cultural differences, and varying legal regulations. In order to effectively target a global audience, advertisers must consider how their messaging may be perceived in different languages and cultures, and also ensure that they are compliant with various international laws and regulations. Additionally, targeting techniques may need to be adjusted based on the availability and popularity of certain search engines in different regions. Adjusting tracking metrics and strategies based on the performance in different regions may also be necessary. Lastly, bidding and budgeting for less or more competition in certain regions could be a consideration.
It ultimately depends on your specific business goals and targeting preferences. If you want to target and customize campaigns for specific countries, it may be more effective to have separate accounts for each country. However, if you are targeting a global audience or do not need to tailor campaigns by country, having one account for the whole world may be a simpler and more efficient option.
Some other popular search engines to consider for global search engine advertising are Bing, Yahoo, Baidu and Sogou (in China), Yandex (in Russia) and Naver (Korea).
