Web Analytics Consulting
Gain actionable insights from reliable tracking data
There are many pitfalls when it comes to collecting and interpreting web tracking data for global businesses. However, done right you take out the guesswork and have the information you need at your fingertipps to continuously improve your digital channels. Learn more about our approach below.
Why is Web Analytics important?
Web analytics enables businesses to track and measure their website’s performance, identify areas for improvement, and ultimately make data-driven decisions to drive online success and support business goals. Or as the American statistician William Edwards Deming famously put it: “Without data, you’re just another person with an opinion”.
Selection Of Our Web Analytics Services
Web Analytics Audit and Maintenance
Analytics audits and maintenance are essential for keeping your web analytics data accurate and actionable. An audit will help you understand how your data is collected and used, as well as identify any gaps in your implementation. Maintenance will ensure that your data is up-to-date, accurate, and available when you need it.
Cookie Consent Audit and Setup
A Cookie Consent Audit and Setup is a service that helps organizations understand their cookie consent policies and configure their web analytics tools to comply with them. The service includes a review of an organization's cookies and tracking technologies, identification of any consent issues, and recommendations for how to fix them.
Web Analytics Implementation
A web analytics implementation is a great way to track your website's traffic and measure your website's performance. A web analytics offering can help you understand how people are using your website, identify problem areas, and track your website's progress over time.
Reporting Setup is an important piece of a Web Analytics offering. By setting up custom reports, businesses can see how they are performing on their website. This information can help businesses make decisions about what content to keep or change on their website.
A dashboard setup is a great way to get started with web analytics. It offers an easy way to track your website's performance and makes sure that you're getting the most out of your data. A dashboard setup can be tailored to your specific needs, so you can be sure that you're seeing the most important information.
Insight generation is key for any web analytics offering. By understanding how users interact with a website, businesses can improve their website to better meet the needs of their customers. In order to generate insights, a web analytics tool must be able to track and report on user behavior. This data can then be used to create reports and dashboards that show how users are interacting with the website, where they are dropping off, and what pages are being visited most often.
Ad hoc reporting
Ad hoc reporting is a feature of many web analytics offerings. It allows users to extract data on the fly, without having to wait for a predefined report to be generated. This can be useful when you need to get specific data quickly, or when you want to explore a new trend.
Custom Web Analytics Consulting
Custom web analytics consulting is a great way to get the most out of your web analytics data. By working with a consultant who understands your business and your web analytics data, you can create a custom analysis and reporting solution that meets your specific needs. This can help you make better decisions about your website and how to improve it.
Web Analytics Coaching
Web Analytics Coaching is a great resource for businesses who want to get the most out of their web analytics data. The coaches provide one-on-one guidance and support, as well as tailored training programs to help business owners understand what the data means and how to use it to improve their website.
Web Analytics Training
The web analytics training course offered by the company is designed to help participants understand the different aspects of web analytics and how it can be used to improve website performance. The course includes lectures, hands-on exercises, and group work. It is a great way to learn about web analytics in a classroom setting and get feedback from other participants.
Schedule a free Web Analytics Consultation
We offer a free discovery call to discuss your goals and how we can help you achieve them. We openly share past projects in ananomized form. This gives you a quick idea of how we work. After the virtual 30-minute-meeting interested parties should have a good idea if they are ready to commit to a first paid trial project.
Web analytics is the collection, analysis, and reporting of web data for the purposes of understanding and optimizing website usage. It can provide insight into a variety of metrics including website traffic, conversions, and user behavior.
Web analytics focuses more on analyzing website and online behavior, while business intelligence (BI) focuses on analyzing a company’s internal data and processes. In web analytics, the data gathered in a decentralized form and is affected by several external factors. In contrast, business intelligence gathers data from known sources and has processes in place to ensure data accuracy and integrity. Generally speaking, BI data is far more accurate than web analytics data.
It is not dead, but it is certainly evolving. These new privacy legislations have forced companies to be more transparent and accountable in how they collect and use consumer data. This may result in a decrease in the amount of available data for web analytics, but it also presents an opportunity for companies to improve their data collection practices and focus on obtaining more meaningful and valuable information.
Some important considerations of web analytics in global digital marketing include the data privacy laws and compliance in different countries. Further not all tools will deliver reliable data from all countries. For example: Baidu Analytics is the better alternative to Google Analytics when it comes to tracking the behavior of Chinese web users. Users of Yandex Direct in Russia benefit from its integration with Yandex Metrica. A hybrid tool setup is generally recommended in most truely global scenarios.