The 2024 SEO Ranking of the DAX 40 Companies
Business news usually focuses on company figures and share prices. From an SEO perspective, other metrics matter more – above all, organic traffic. We ranked the DAX 40 companies by their estimated monthly organic search traffic in Germany.
Business news tends to report on company figures and share prices. From an SEO perspective, though, other metrics take centre stage – above all, the development of organic traffic. We took a close look at the DAX 40 companies and present a ranking based on their estimated monthly organic traffic in Germany in February 2024 (data source: semrush.com).
The 17 most visible DAX companies
Consumer brands in particular lead the way in online visibility, thanks to their broad product ranges and wide customer base. But comparing similarly positioned groups, such as the car makers Porsche, VW and Mercedes-Benz, also reveals interesting insights. The top 17 companies account for around 98.2% of the total organic traffic of the DAX 40 companies.
Stable positions year on year
Comparing the rankings of the DAX companies shows little change from the previous year: Rheinmetall is the biggest winner, climbing 10 places, while Munich Re comes last, dropping 7 places.
Interesting #1 rankings of DAX companies
To give our ranking a personal touch, we also picked out what we consider each company’s most interesting #1 ranking. The keywords are German search queries, as the data covers search traffic in Germany. Dive into the world of DAX companies’ SEO rankings with us and find out who is ahead in the digital race.
